This policy establishes guidelines for the establishment and use by the City of Fullerton of social media sites (including but not limited to Facebook and Twitter) as a means of conveying City of Fullerton (“City”) information to its citizens.
The intended purpose behind establishing City of Fullerton social media sites is to disseminate information from the City, about the City, to its citizens. The City of Fullerton has an overriding interest and expectation in deciding what is “spoken” on behalf of the City on City social media sites.
For purposes of this policy, “social media” is understood to be content created by individuals, using accessible, expandable, and upgradable publishing technologies, through and on the Internet. Examples of social media include Facebook, blogs, MySpace, RSS, YouTube, Second Life, Twitter, LinkedIn, Delicious, and Flicker. For purposes of this policy, “comments” include information, articles, pictures, videos or any other form of communicative content posted on a City of Fullerton social media site.