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Downtown Game Plan

Downtown Game Plan

What's the Game Plan?

The Downtown Fullerton Game Plan is a multi-pronged approach to achieve a shared, desired outcome for the Downtown by improving public safety, facilitating successful businesses, creating attractive public and private spaces, and maintaining a positive reputation and perception.  This webpage is the source for all information about the Game Plan initiatives:

Presentation on Downtown Fullerton Game Plan

Downtown Parking

On July 23, 2018, the Transportation and Circulation Commission (TCC) recommended approval of the 90-day Downtown Nighttime Paid Parking Pilot Program (Pilot Program).  On August 21, 2018, the City Council approved the Pilot Program and authorized staff to release a Request for Qualifications (RFQ) to procure parking management professional services, including implementation of the Pilot Program. On April 16, 2019 (continued from March 19, 2019), the City Council will be considering entering into an agreement with SP+, a nationally recognized parking management company, to manage and implement the Pilot Program.

The Pilot Program parameters as approved by the City Council are as follows:

  1. Location: Public parking lots and structures generally bounded by Wilshire Avenue on the north, the railroad tracks on the south, Malden Avenue on the west and Pomona Avenue on the east;
  2. Days and Times: Thursday, Friday and Saturday nights between 9:00 PM or 10 PM and 1:00 AM;
  3. Fees: A flat fee for parking set at $5 with the potential for adjustments based on demand, not to exceed $10; and
  4. Use of Net Revenues: Designate revenue from the program for reinvestment into the operations of the Downtown, generally including maintenance, enforcement, safety and security, and including funding for the preparation of an Assessment Engineer’s Report to inform consideration of the formation of a Business Improvement District and/or other type of Landscape, Lighting or Maintenance District.

The Employee Permit Parking Program revisions are currently tabled following review by the TCC where a decision on the changes was continued.


City Council Agenda Report - April 16, 2019
City Council Resolution - April 16, 2019
City Council Agenda Report - March 19, 2019
City Council Meeting Notice - March 19, 2019
City Council Agenda Report - August 21, 2018
City Council Meeting Notice - August 21, 2018
Transportation and Circulation Commission Staff Report - July 23, 2018 meeting
Transportation and Circulation Commission - July 23, 2018 Meeting Notice
Community Meeting Presentation - May 21, 2018

For more information, please contact Heather Allen at heathera@cityoffullerton.com 

Restaurant Regulations

At its meeting on June 5, 2018, the City Council approved a Resolution of Intention to amend the City's Municipal Code regarding regulations for businesses selling alcohol for on-site consumption (i.e. restaurants and bars). This was the first step in updating the City's development and operational standards.  In August, 2018 Community Development held a study session with the Planning Commission and public to get feedback on proposed amendments to the Municipal Code (Title 15 and Title 3).  

Community Development incorporated those comments along with feedback from downtown restaurant operators, the Police Department and Department of Alcoholic Beverage Control and presented the proposed amendment to the Planning Commission at a public hearing on November 28, 2018.  The Planning Commission voted to continue a decision on this item to February 27, 2019 to allow time for staff to refine several of the proposed regulations and to meet again with the restaurant community.  A joint meeting was held by the Police and Community Development Departments on January 30, 2019.  This meeting was attended by representatives from 19 downtown restaurant and bar operators.  

The Planning Commission voted unanimously (5-0) to recommend the City Council approve amendments to the Zoning Code regarding regulations for businesses selling alcohol for on-site consumption.  The next step in the process is for the City Council to consider the recommended amendments at a future public hearing.  


City Council Agenda Report - April 16, 2019
Draft Ordinance - April 16, 2019
Planning Commission Staff Report - November 28, 2019 meeting
Planning Commission PowerPoint Presentation - November 28, 2019
Planning Commission Staff Report - February 27, 2019
Planning Commission PowerPoint Presentation - February 27, 2019

For more information, please contact Matt Foulkes at mattf@cityoffullerton.com

Active Management

Coming 2019


For More Info....

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City of Fullerton
Community Development Department - Downtown Game Plan
303 W. Commonwealth Avenue | Fullerton, CA 92832
(714) 738-6559



Revised:  3/15/2019