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Press Release - City of Fullerton Local Gift Card Program offers 50% Bonus Match to Support Local Businesses
The City of Fullerton is offering a shop-local digital gift card as part of its "Shop. Play. Dine. Stay." initiative.
For Immediate Release
June 18, 2026
Media Contact
Kim Chaudhry
Senior Administrative Analyst
kim.chaudhry@cityoffullerton.com
(714) 738-6317
City of Fullerton Local Gift Card Program Offers 50% Bonus
Match to Support Local Businesses
FULLERTON, CA (June 18, 2026) – The City of Fullerton is offering a shop-local digital gift card as part of its "Shop. Play. Dine. Stay." initiative, with a limited-time 50% bonus match that gives residents, visitors, and employers an easy way to support local businesses and keep more dollars in the community.
Available now at https://fullerton.yiftee.com/, the program currently features 12 participating Downtown Fullerton businesses, with more being added. Gift cards are available in denominations of $25, $50, $100, and $250, and each purchase receives a 50% bonus match while funding lasts, meaning a $50 gift card provides $75 in local spending power. Rather than a physical gift card, the digital card can be added to a smartphone wallet for convenient use and tracking, and participating merchants accept it just like a Mastercard.
"Every dollar spent locally has a multiplier effect throughout our community," said James Wurtz, Economic Development Manager for the City of Fullerton. "This program benefits residents, employers, and local businesses by keeping more dollars circulating within Fullerton's economy."
"We're excited to see the Shop, Play, Dine, Stay Fullerton gift card program gain momentum," said Jeff Tomes, founder and owner of Pilgrim Coffee, which joined the program in summer 2025. "It's a big win for small businesses like ours - we love the new customers it brings in. And with the BOGO, locals can explore even more spots that make our community unique."
The card is designed for a variety of uses. Individuals can purchase gift cards for graduation gifts, Father's Day, teacher appreciation, or other special occasions, while local employers can incorporate them into employee recognition, bonuses, and rewards programs, supporting their teams while investing in the local economy.
Participating businesses can join the program at no cost, making it an easy way to attract new customers, increase visibility, and benefit from a citywide effort to encourage local spending. Businesses interested in joining the program can learn more and self-sign up here: https://fullerton.yiftee.com/apply-now.
Program Contact
James Wurtz
Economic Development Manager
City of Fullerton
(714) 738-6561
james.wurtz@cityoffullerton.com
About the "Shop. Play. Dine. Stay." Initiative
The City of Fullerton's "Shop. Play. Dine. Stay." initiative promotes local businesses, destinations, events, and experiences while encouraging residents and visitors to discover everything Fullerton has to offer.
About Yiftee, Inc.
The Shop. Play. Dine. Stay. local gift card program is powered by Yiftee.com. Yiftee is the leader in Community Card programs, with more than 800 across the US, that reach 23,000 small businesses, and "keep local dollars local." The program is free for communities to set up and free for merchants to participate.
For more information, visit the City’s website at www.cityoffullerton.com/yiftee.
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